It's not as if PC sales were already setting
the world on fire, thanks to the red-hot growth of mobile devices.
However, the latest IDC tracking report was anything but a barnburner:
Sales hit record lows worldwide, and despite a full quarter of Windows 8
on the market, Microsoft's new operating system had weak appeal. Better
tactics and marketing are available to OEMs and Microsoft, however,
including focusing on consumer niches, regional targeting and doing a
better job touting Windows 8's benefits.
Worldwide PC sales plunged
during the first three months of the year, the worst quarterly decline
since 1994, according to research firm IDC.
PC shipments have been declining recently thanks largely to the rise
of mobile devices, but the first quarter of 2013 was as bad as it's been
since IDC started tracking the market. PC makers shipped 76.3 million
units around the world during the past quarter, a 13.9 percent drop from
the same time a year ago.
HP barely kept its top spot on the PC manufacturer leader board, but
its worldwide shipments declined more than 23 percent from last year.
Lenovo nearly closed the gap with HP, and was the only major vendor to
see shipments rise. It now has a 15.3 percent share of the global
market, compared to the 13.2 percent share it had a year ago.
"Lenovo is doing well because their business model fits well in the
low margin and high volume market," Mikako Kitagawa, principal analyst
at
Gartner,
told the E-Commerce Times. "At the same time, they are able to maintain
good quality brand recognition in the professional market."
The overall U.S. PC market was "dismal" during the past quarter,
according to IDC, with quarterly shipments at their lowest point since
the first quarter of 2006.
IDC did not respond to our request for further detail.
Patience on Windows 8
The most recent quarter was the first full one out of the gate for
Windows 8, Microsoft's revamped operating system, but the makeover
doesn't seem to have invigorated the market.