Dell Launches Partner Advisory Council

Dell has launched a Partner Advisory Council. The announcement was made at the ongoing Partner Summit in Bengaluru.

Over the next year, the council, consisting of 10-15 key Dell partners will provide feedback, share ideas and discuss strategies and programs to augment sales and address enterprise customer needs. The partners will be selected on the basis of their depth of understanding of customer needs.

Richard Lee, Global Vice President & General Manager, Asia Pacific, Global Commercial Channels, Dell, said, “We are very proud of the pace at with the GCC is growing in India. India being a priority market for our business we would like to elevate the manner in which we engage with our partners, which is why we have chosen to launch the Partner Advisory Council.”

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said, “The Partner Advisory Council has been formed because listening is at the core of the Dell Partner Direct Program. We are sure that the council will succeed in delivering differentiation and become a vital part of our growth plans for India.”

It may be recalled that the company launched the Dell’s Engineer’s Club and the Enterprise Master Tool at the beginning of 2013.